One of my first freelance jobs upon moving to Brooklyn was writing and designing employee handbooks and instruction manuals for Pomegranate, a kosher grocery store in Midwood.
Pomegranate's strengths are its highly extensive selection of goods, its house-made food, and its branding. Shopping there is a joyful and memorable experience, so I wanted their employee handbooks to embody that clean, fresh feeling.
When developing this project, I spent hours interviewing managerial and floor staff to learn about every role, the company structure, and employee tasks. I then compiled this information into 11 separate handbooks (one for each department) and wrote up the information using the company's official style guide.